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Bankrate Consumer Survey Poll: How Do You Prefer to Invest Your Money? The Stock Market (MONEYTOINVEST0102)

Observations

2025: 27
Updated: Jan 21, 2026 11:27 AM CST
2025:  27  
2022:  26  
2021:  16  
2020:  28  
2019:  20  

Units:

Percent,
Not Seasonally Adjusted

Frequency:

Annual,
As of January

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Notes

Title Release Dates
Bankrate Consumer Survey Poll: How Do You Prefer to Invest Your Money? The Stock Market 2026-01-21 2026-01-21
 
Source    
Bankrate, LLC 2026-01-21 2026-01-21
 
Release    
Bankrate Consumer Polls 2026-01-21 2026-01-21
 
Units    
Percent 2026-01-21 2026-01-21
 
Frequency    
Annual, As of January 2026-01-21 2026-01-21
 
Seasonal Adjustment    
Not Seasonally Adjusted 2026-01-21 2026-01-21
 
Notes    
This series shows the percentage of U.S. adults choosing their preferred method to invest money they would not need for more than 10 years. This survey was polled in the summer until the most recent iteration. Current observation as of January 17th, 2025.

Bankrate has been tracking consumer opinion on financial topics since 2011. Surveys were initially conducted by Princeton Survey Research Associates International (PSRAI), later by YouGov Plc. and SSRS. Data are collected via telephone (landline/cell) and web surveys, with demographic weighting to ensure representativeness. Margins of error generally range between 2–4 percentage points. Polling Dates:
July 03, 2013 – July 07, 2013
July 02, 2014 – July 06, 2014
July 09, 2015 – July 12, 2015
July 07, 2016 – July 10, 2016
July 06, 2017 – July 09, 2017
July 06, 2018 – July 06, 2018
June 26, 2019 – June 30, 2019
June 29, 2020 – July 05, 2020
May 25, 2021 – May 30, 2021
June 17, 2022 – June 20, 2022
Did not poll in 2023
Did not poll in 2024
January 17, 2025 – January 19, 2025
Copyright Bankrate, LLC. Bankrate Preferred investment for longer than 10 years (https://www.bankrate.com/data-center/preferred-way-to-invest-money/)

2026-01-21 2026-01-21

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Personal Finance Bankrate, LLC. Copyrighted: Citation Required Annual Not Seasonally Adjusted