Observations

2025: 28

Updated: Jan 21, 2026 11:27 AM CST

Units:

Percent,

Not Seasonally Adjusted

Frequency:

Annual,

As of January

Notes

Title	Release Dates

Bankrate Consumer Survey Poll: What is Your Biggest Financial Priority? Increasing Emergency Savings	2026-01-21	2026-01-21

Source

Bankrate, LLC	2026-01-21	2026-01-21

Release

Bankrate Consumer Polls	2026-01-21	2026-01-21

Units

Percent	2026-01-21	2026-01-21

Frequency

Annual, As of January	2026-01-21	2026-01-21

Seasonal Adjustment

Not Seasonally Adjusted	2026-01-21	2026-01-21

Notes

This series tracks the percentage of U.S. adults ranking their top financial priorities. This survey is typically polled in January or February. Current observation as of January 3rd, 2025. Bankrate has been tracking consumer opinion on financial topics since 2011. Surveys were initially conducted by Princeton Survey Research Associates International (PSRAI), later by YouGov Plc. and SSRS. Data are collected via telephone (landline/cell) and web surveys, with demographic weighting to ensure representativeness. Margins of error generally range between 2–4 percentage points. Polling Dates: February 07, 2018 – February 11, 2018 January 29, 2019 – February 03, 2019 January 21, 2020 – January 26, 2020 January 19, 2021 – January 24, 2021 January 18, 2022 – January 24, 2022 January 20, 2023 – January 23, 2023 January 19, 2024 – January 21, 2024 January 03, 2025 – January 05, 2025 Copyright Bankrate, LLC. Bankrate Americans' Financial Priorities (https://www.bankrate.com/data-center/top-financial-priorities/)	2026-01-21	2026-01-21

Bankrate Consumer Survey Poll: What is Your Biggest Financial Priority? Increasing Emergency Savings (FINANCIALPRIO0102)