Observations

2025: 56

Updated: Jan 21, 2026 11:27 AM CST

Units:

Percent,

Not Seasonally Adjusted

Frequency:

Annual,

As of March

Notes

Title	Release Dates

Bankrate Consumer Survey Poll: Thinking Specifically About Financial Attainment and Personal Success, Which, If Any, of the Following Do You Consider Part of the ‘American Dream’? Owning a Car, Truck, or Other Automobile	2026-01-21	2026-01-21

Source

Bankrate, LLC	2026-01-21	2026-01-21

Release

Bankrate Consumer Polls	2026-01-21	2026-01-21

Units

Percent	2026-01-21	2026-01-21

Frequency

Annual, As of March	2026-01-21	2026-01-21

Seasonal Adjustment

Not Seasonally Adjusted	2026-01-21	2026-01-21

Notes

This series tracks the percentage of U.S. adults who believe they are living the American Dream. This survey is typically run in early Spring. Current observation as of March 4th, 2025. Bankrate has been tracking consumer opinion on financial topics since 2011. Surveys were initially conducted by Princeton Survey Research Associates International (PSRAI), later by YouGov Plc. and SSRS. Data are collected via telephone (landline/cell) and web surveys, with demographic weighting to ensure representativeness. Margins of error generally range between 2–4 percentage points. Polling Dates: April 21, 2021 – April 23, 2021 March 02, 2022 – March 04, 2022 March 22, 2023 – March 24, 2023 March 06, 2024 – March 08, 2024 March 04, 2025 – March 06, 2025 Copyright Bankrate, LLC. Bankrate Americans' Financial Goals (https://www.bankrate.com/data-center/american-dream/)	2026-01-21	2026-01-21

Bankrate Consumer Survey Poll: Thinking Specifically About Financial Attainment and Personal Success, Which, If Any, of the Following Do You Consider Part of the ‘American Dream’? Owning a Car, Truck, or Other Automobile (AMERICANDREAM0102)